5 Tips on How to Define Your Ideal Target Market

Knowing your Target Market

Target Market is a crucial strategy in digital marketing and is a critical part of running your business these days. Whether you do it yourself or hire a marketing agency to do it for you, before you proceed, you must be clear about one element of it. And that is: to whom are you addressing […]

The Secret to a Successful Collab with Your Marketing Agency

Outsourcing to Marketing Agency

A Marketing Agency is an indispensable part of a business today. The Great Resignation during and post-pandemic diminished the role of an in-house marketer. Many marketing positions were left empty as employees sought other opportunities. To further add to the disappearance of in-house marketing, many enterprises laid off entire marketing teams because advertising and promotions […]

How to Be a Team Leader to Ensure Your and Your Company’s Success

How to Lead a Team for Success for Yourself and Your Business

People are the backbone of any company. I’ve always believed that for a business to succeed, it needs to have a good team. My digital marketing agency business has been smooth-sailing, and that is largely due to my team. What makes a brilliant team? It’s when they take initiative. They’re happy and confident. They work […]

Checking in on the efficiency and sincerity of your sales process

Communication will always be the foundation of sales. Communication is a hallmark of the digital age. Digital transformation made communication virtually instant, with direct and indirect data at our fingertips. There’s no excuse in using the previous generations’ outdated sales style of just shouting out a product or service’s features without genuinely addressing and responding […]

3 Tips to Rev Up Your LinkedIn Posting Strategy

3 Tips to Rev Up Your LinkedIn Posting Strategy

LinkedIn was made for networking. It’s in the name itself. Linking in! Are you making connections on LinkedIn? Here is how you can reach more people and establish real connections on LinkedIn. Have you posted multiple times on LinkedIn, hoping to get some interaction from your thousands of followers, only to end up with crickets? […]

Crisis in Ukraine – Time to Have a Company Culture of Giving Back

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If you are like most people, your desire to achieve success is matched by your desire to make some positive impact, to make a difference in a larger world. That larger world can begin with a small community of your own employees. You might be already helping them with bonuses and laptops they get to […]

Get Higher Conversions on Facebook with Retargeting Campaigns

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In any digital marketing campaign, you have cold audiences and warm audiences. Cold audiences have no idea who you are and what you can offer them. Warm audiences do know who you are and what you do. They might have watched your video or have already interacted with you on your Facebook page or your […]

Three Key Elements to a Successful Sales Strategy

Three Key Elements to a Successful Sales Strategy

A company cannot be successful with a single effort from just one person. It may have a chance to succeed if it combines the efforts from the entire team with an effective sales strategy. How do you implement an effective sales process? Read on! Create your sales playbook Your sales playbook is like a battle […]

6 Ways to Fail to Success

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I’m a fan of taking massive action. Execute fast. Make improvements. Keep going. Done is better than perfect. Aim high, and if it can’t be done, fail fast, and move on to the next strategy or the next project. When you plan, aim to multiply your expected metrics by ten times. And then execute that […]

LinkedIn and TikTok: Go where engagement is booming!

Seven Reasons You Should Use TikTok and LinkedIn to Increase Engagement

TikTok helps you build your brand TikTok is the number one app right now. Most people are using TikTok, so it’s a perfect spot for you to promote your business. Video content has been big for several years now, and TikTok cashed in on that. Building your brand means getting attention and exposure. Through video […]