[VIDEO] How Will Social Media Influence Business in the Next 5 Years

Social media artwork

If you’ve been around for some time as a marketer or an entrepreneur (or both), you know the importance of your audience: knowing it, finding it, talking to it, focusing on it. To expand your audience, you may be tempted to cast a wider net. In marketing, however, targeting everyone is targeting no one.  To […]

Key Points for a Successful Transition for the New Facebook Pixel

Facebook Notifications

Out with the old and in with the new! The old facebook pixels will be replaced by the new before you know it, and I am here to help you with your transition. A few tips on how to use the new facebook pixel will help to ease the stress of this switch. step 1: Know The Transition […]

How Not to Run a Paid Media Campaign

Hail damage facebook post

Most of the time you’ll read a blog post or article about how best to run a paid media campaign. This could be on Facebook or Instagram or LinkedIn. We might find a lot of examples of paid campaigns that are pretty good, but might need some tweaking – perhaps it could use a better […]