[VIDEO] How Will Social Media Influence Business in the Next 5 Years

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If you’ve been around for some time as a marketer or an entrepreneur (or both), you know the importance of your audience: knowing it, finding it, talking to it, focusing on it. To expand your audience, you may be tempted to cast a wider net. In marketing, however, targeting everyone is targeting no one.  To […]

[VIDEO] The Easy Upsell Strategy for Your Business to Drive More Sales

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Upsell strategy is an underestimated and underused tool in digital marketing. Implementing an upsell strategy can help to increase your company’s ROI. In the featured video, Adil Zuberi and I discuss that every company who is investing in paid media should have an upsell strategy. Having an upsell strategy is essential to the sustainability and profitability of […]

[VIDEO] How to Bring Customers Back to Your Site

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Incorporating a landing page into your company website can make your online advertising more effective. A landing page is the webpage that is linked to your advertisements. It is more effective than sending users to the advertisers home page. Home pages are mostly just designed for informative purposes. 1. Why is it important to send […]