Achieving a 72% Reduction in CPA
How Marketing Data Integration Transformed Spend Attribution
THE CHALLENGE
Ascend Behavior Partners is an industry
leader in the children’s behavioral therapy space. In a rapidly changing business environment, the company was challenged with getting attribution for its spend and identifying where leads were coming from. The Alpenglo Digital team sought to create an attribution system to ensure accurate
data on spend and lead attribution.
THE APPROACH
Ascend turned to Alpenglo Digital to set up a
multi-channel attribution strategy to capture
data such as followers, likes, engagement,
search metrics, leads and sales across social
media, online advertising, email marketing
and other channels. Alpenglo Digital set up
an analytics dashboard and integrated with
multiple channels to create multichannel
marketing attribution.
THE RESULTS
Ascend was able to improve customer
acquisition channels and identify where leads
were generated and allocate budget towards
Search, TikTok and Facebook.
ABOUT
ALPENGLO DIGITAL
We are a leading data-driven digital marketing agency supporting our clients and generating revenue through online
presence, digital transformation, the customer journey, and omnichannel marketing. We specialize in content
development, social media, display, and video marketing channels. We work with B2B and B2C clients in the technology, eCommerce, legal, and direct-to-consumer brands
Alpenglo and the team allowed us to get much better insight into our sales funnel and improve our customer acquisition strategies. We were able to find the right lead generation channels for our business at a much lower cost.
– Jeff Howard, VP Marketing
at Ascend Behavior Partners
at Ascend Behavior Partners
87%
improve lead generation
