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Zero-Party Data & AI: The Future of Data Privacy

Personalized Customer Experiences with Salesforce’s Data Cloud Vector Database

Good marketing relies on good data, which relies on data collection. The way we handle consumer data and use it is becoming increasingly important. If you are a marketer, you probably have concerns over privacy and data security in your marketing campaigns and are looking for more transparent and consumer-friendly data collection methods. One method […]

Google Analytics 4: Maximize Conversions in 2024

Google Analytics 4: Maximize Conversions in 2024 - Alpenglo Digital

Google Analytics 4 (GA4) has rolled out significant changes to measuring conversions in 2024. Understanding these new metrics is crucial for accurately assessing your website or app’s performance and making data-driven decisions to improve user engagement and achieve your business goals. Gone are the days of simply tracking conversions. GA4 now differentiates between “Key Events” […]

Improve Your Rankings with AI Link-Building

Link building is crucial to any successful SEO strategy, but it often involves time-consuming tasks and high attention to detail. With the advent of Artificial Intelligence (AI), many of these processes can now be automated and optimized, making link-building more efficient and effective. AI streamlines outreach efforts and enhances the overall quality of link-building by […]

Optimize Your Website for Mobile-First Indexing

Optimize Your Website for Mobile-First Indexing - Alpenglo Digital

Should you as a brand care that Google switched to mobile-first indexing? What does mobile-first indexing even mean? And is there anything you need to do about it?  If you don’t have a mobile-optimized version of your site, you are already behind the times. Google’s switch to mobile-first indexing means that the mobile version of […]

Secure Your Website with AI and Boost Your Search Rankings

Secure Your Website with AI and Boost Your Search Rankings - Alpenglo Digital

Imagine you’re sending a letter with private information and want to ensure it’s sealed and delivered securely. Similarly, when you use websites with HTTPS (the S stands for secure), it’s as if you are sending your information in a sealed envelope, keeping others from peeking inside. Google, the world’s biggest search engine, prefers secure sites […]

Utilize AI Web Optimization for Better UX & Higher Google Search Results

Utilize AI Web Optimization for Better UX & Higher Google Search Results - Alpenglo Digital

If you have a website generating revenue, you need to ensure it is as user-friendly as possible. Otherwise, you’d be losing potential leads in a hurry. Google’s Core Web Vitals are essential metrics that measure how well a web page performs for users. These metrics include Largest Contentful Paint (LCP), First Input Delay (FID), and […]

Increase SEO Google Search Results with AI in Search Trends

Increase SEO Google Search Results with AI in Search Trends - Alpenglo Digital

Knowing what people search for online is essential for your business. Consumer preferences change quickly, so you need to know what those changes are and keep up with them. Analyzing search information used to be a slow and tedious task, but artificial intelligence (AI) is transforming how we track search trends. AI automates the analysis […]

AI Meets Social Big Data: Strategies for Next-Level Business Intelligence

AI Meets Social Big Data: Strategies for Next-Level Business Intelligence - Alpenglo Digital

As a brand, you rely on data to make sound decisions. Social media platforms are a constant source of valuable data about customer preferences, trends, and brand perception. However, the sheer volume of this data, often referred to as “social big data,” can be difficult and time-consuming to analyze effectively. This is where Artificial Intelligence […]

How Emotional AI Shapes the Future of Advertising

How Emotional AI Shapes the Future of Advertising - Alpenglo Digital

You’ve heard of Artificial intelligence (AI) by now, surely. You might even be using it in your digital marketing strategy. But what about Emotional AI? Emotional AI is another significant recent development in advertising. Emotional AI, or affective computing, is a form of artificial intelligence. This technology enhances ad interactions by personalizing them based on […]

Why You Need to Start Using AR Marketing Now

Why You Need to Start Using AR Marketing Now - Alpenglo Digital

Digital marketing is evolving at an unprecedented rate. Outside of AI, augmented reality (AR) is the most recent addition to the brand’s toolbox. Augmented reality marketing is not just a trend – it’s a game-changer. It’s redefining the way businesses interact with their customers, offering immersive experiences that are both engaging and memorable. By overlaying […]