5 Tips on How to Define Your Ideal Target Market

Target Market is a crucial strategy in digital marketing and is a critical part of running your business these days. Whether you do it yourself or hire a marketing agency to do it for you, before you proceed, you must be clear about one element of it. And that is: to whom are you addressing […]

Checking in on the efficiency and sincerity of your sales process

Communication will always be the foundation of sales. Communication is a hallmark of the digital age. Digital transformation made communication virtually instant, with direct and indirect data at our fingertips. There’s no excuse in using the previous generations’ outdated sales style of just shouting out a product or service’s features without genuinely addressing and responding […]

3 Tips to Rev Up Your LinkedIn Posting Strategy

LinkedIn was made for networking. It’s in the name itself. Linking in! Are you making connections on LinkedIn? Here is how you can reach more people and establish real connections on LinkedIn. Have you posted multiple times on LinkedIn, hoping to get some interaction from your thousands of followers, only to end up with crickets? […]

Get Higher Conversions on Facebook with Retargeting Campaigns

In any digital marketing campaign, you have cold audiences and warm audiences. Cold audiences have no idea who you are and what you can offer them. Warm audiences do know who you are and what you do. They might have watched your video or have already interacted with you on your Facebook page or your […]

6 Ways to Fail to Success

I’m a fan of taking massive action. Execute fast. Make improvements. Keep going. Done is better than perfect. Aim high, and if it can’t be done, fail fast, and move on to the next strategy or the next project. When you plan, aim to multiply your expected metrics by ten times. And then execute that […]

LinkedIn and TikTok: Go where engagement is booming!

TikTok helps you build your brand TikTok is the number one app right now. Most people are using TikTok, so it’s a perfect spot for you to promote your business. Video content has been big for several years now, and TikTok cashed in on that. Building your brand means getting attention and exposure. Through video […]

How to hyper-focus your message to the right audience

If you’ve been around for some time as a marketer or an entrepreneur (or both), you know the importance of your audience: knowing it, finding it, talking to it, focusing on it. To expand your audience, you may be tempted to cast a wider net. In marketing, however, targeting everyone is targeting no one. To […]

Use Facebook Loo-Alike Audiences to Take Your Business to a New Level

When it comes to expanding the target of your ad campaign, look-alike audiences should be your go-to solution. Look-alike audiences may be helpful when a client has an email list of consumers and would like to find more customers that are similar to their current consumer base. This tool is especially helpful when trying to reach out to more […]

[VIDEO] What is Facebook Audience Insights and Why It’s Important

Your Facebook ad campaign should focus on as specific a target market as possible. I am here to tell you how to hone in on this target market, and what tools you can use for a successful campaign. From what I’ve seen, the main problem that companies have when advertising is not doing so precisely enough. Meaning […]