Maximizing ROI: How to Set Up Effective Email Marketing Campaigns

Recent updates in privacy laws and protection features made us wonder if it’s worth sticking to email marketing. The answer? Yes. Apple launched iOS 15 and the Mail Privacy Protection features in mid-2021. Fast forward to a year later, and those features didn’t impact email marketing as significantly as expected. Email marketing still has a […]

How to Use Your Personal Story for Brand Building

Stories can make your brand stand out in a saturated market. Don’t think you’re interesting enough? You are. All your trials and errors and all your experiences create a unique story you can share with your prospects. Authentic stories are relatable and gain empathy from your target audience, helping you connect with them. Here are […]