How to hyper-focus your message to the right audience

How to hyper-focus your message to the right audience

When it comes to the evolution of social media and business in the next 5 years, I think there is a lot of potential. Smaller platforms such as snapchat have a lot of potential to grow. There is a constant cycle of social media platforms. As one gets too expensive or loses its appeal to […]

Reasons why you should Use TikTok and LinkedIn to Increase Engagement

Seven Reasons You Should Use TikTok and LinkedIn to Increase Engagement

Business and social media are thoroughly integrated these days, but it hasn’t always been that way. I am joined by Steven Rosenberg to discuss how businesses were reluctant to use social media at first, up until the past couple of years. This reluctance was also seen when ecommerce first came around. Why so reluctant? There is a […]

[VIDEO] The Easy Upsell Strategy for Your Business to Drive More Sales

graph

Upsell strategy is an underestimated and underused tool in digital marketing. Implementing an upsell strategy can help to increase your company’s ROI. In the featured video, Adil Zuberi and I discuss that every company who is investing in paid media should have an upsell strategy. Having an upsell strategy is essential to the sustainability and profitability of […]

[VIDEO] Increase Your Advertising ROI with Facebook Targeting

targeting banner

Your top priority when creating Facebook ads should be making them feel personalized to each of your consumers. By using Facebook Interest you can succeed in personalizing your ads to your audience. This will often result in an increase in your company’s ROI as well. Getting Started… Many companies make the mistake of trying out Facebook ads and quitting […]

Use Facebook Lookalike Audiences to Take Your Business to a New Level

Macbook laptop

When it comes to expanding the target of your ad campaign, look-alike audiences should be your go-to solution. Look-alike audiences may be helpful when a client has an email list of consumers and would like to find more customers that are similar to their current consumer base. This tool is especially helpful when trying to reach out to more […]

[VIDEO] What is Facebook Audience Insights and Why It’s Important

Facebook Notifications

Your facebook ad campaign should focus on as specific a target market as possible. I am here to tell you how to hone in on this target market, and what tools you can use for a successful campaign. From what I’ve seen, the main problem that companies have when advertising is not doing so precisely enough. Meaning […]

[VIDEO] How to Bring Customers Back to Your Site

Retargetting

Incorporating a landing page into your company website can make your online advertising more effective. A landing page is the webpage that is linked to your advertisements. It is more effective than sending users to the advertisers home page. Home pages are mostly just designed for informative purposes. 1. Why is it important to send […]

[VIDEO] The 5 Landing Page Questions to Ask to Increase Conversions

laptop in a table with notes and plants beside it

Incorporating a landing page into your company website can make your online advertising more effective. A landing page is the webpage that is linked to your advertisements. It is more effective than sending users to the advertisers home page. Home pages are mostly just designed for informative purposes. 1. Why is it important to send […]