5 Tips on How to Define Your Ideal Target Market

Target Market is a crucial strategy in digital marketing and is a critical part of running your business these days. Whether you do it yourself or hire a marketing agency to do it for you, before you proceed, you must be clear about one element of it. And that is: to whom are you addressing […]

The Secret to a Successful Collab with Your Marketing Agency

A Marketing Agency is an indispensable part of a business today. The Great Resignation during and post-pandemic diminished the role of an in-house marketer. Many marketing positions were left empty as employees sought other opportunities. To further add to the disappearance of in-house marketing, many enterprises laid off entire marketing teams because advertising and promotions […]

LinkedIn and TikTok: Go where engagement is booming!

TikTok helps you build your brand TikTok is the number one app right now. Most people are using TikTok, so it’s a perfect spot for you to promote your business. Video content has been big for several years now, and TikTok cashed in on that. Building your brand means getting attention and exposure. Through video […]

How to hyper-focus your message to the right audience

If you’ve been around for some time as a marketer or an entrepreneur (or both), you know the importance of your audience: knowing it, finding it, talking to it, focusing on it. To expand your audience, you may be tempted to cast a wider net. In marketing, however, targeting everyone is targeting no one. To […]

How Long Should My Social Video Be?

“How long should my social videos be?” From all the presentations I’ve given and all the prospective and actual clients I’ve talked to, it’s the number one question I get asked. The answer is it depends. It depends on who you are, what you’re doing, the nature of your business, and, most importantly, whom you […]

[VIDEO] The Easy Upsell Strategy for Your Business to Drive More Sales

Upsell strategy is an underestimated and underused tool in digital marketing. Implementing it can help to increase your company’s ROI. In the featured video, Adil Zuberi and Jean Ginzburg discuss that every company that is investing in paid media should have an upsell strategy. Having an upsell strategy is essential to the sustainability and profitability of your […]

How Not to Run a Paid Media Campaign

Most of the time you’ll read a blog post or article about how best to run a paid media campaign. This could be on Facebook or Instagram or LinkedIn. We might find a lot of examples of paid campaigns that are pretty good, but might need some tweaking – perhaps it could use a better […]

[VIDEO] Increase Your Advertising ROI with Facebook Targeting

Your top priority when creating Facebook Ads should be making them feel personalized to each of your consumers. By using Facebook Interest you can succeed in personalizing your ads to your audience. This will often result in an increase in your company’s ROI as well. Getting Started… Many companies make the mistake of trying out Facebook Ads and quitting […]

Use Facebook Loo-Alike Audiences to Take Your Business to a New Level

When it comes to expanding the target of your ad campaign, look-alike audiences should be your go-to solution. Look-alike audiences may be helpful when a client has an email list of consumers and would like to find more customers that are similar to their current consumer base. This tool is especially helpful when trying to reach out to more […]

[VIDEO] What is Facebook Audience Insights and Why It’s Important

Your Facebook ad campaign should focus on as specific a target market as possible. I am here to tell you how to hone in on this target market, and what tools you can use for a successful campaign. From what I’ve seen, the main problem that companies have when advertising is not doing so precisely enough. Meaning […]