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Ginball Digital Marketing is now Alpenglo Digital

How Personalization is Changing Customer Trust and Engagement

How Personalization is Changing Customer Trust and Engagement - importance of personalization

Personalization has become increasingly crucial in digital marketing. But do you know why it is so critical today? It allows organizations to create tailored messages and experiences for customers. Personalization is used to create targeted and relevant content and offers for individual consumers. By tailoring messaging and offers to specific individuals based on their preferences, […]

From Inbox to Interaction: Elevate Your Email Marketing Engagement with These 5 Tactics

From Inbox to Interaction: Elevate Your Email Marketing Engagement with These 5 Tactics

Email marketing engagement plays a vital role in the success of B2B marketers. With almost 60% of marketers considering email as the most effective channel for generating revenue, and 81% relying on email as their primary form of content, it’s clear that email remains personal, scalable, and customizable. The ability to connect with specific segments […]

Maximizing ROI: How to Set Up Effective Email Marketing Campaigns

Maximizing ROI: How to Set Up Effective Email Marketing Campaigns

Recent updates in privacy laws and protection features made us wonder if it’s worth sticking to email marketing. The answer? Yes. Apple launched iOS 15 and the Mail Privacy Protection features in mid-2021. Fast forward to a year later, and those features didn’t impact email marketing as significantly as expected. Email marketing still has a […]

Crisis in Ukraine – Time to Have a Company Culture of Giving Back

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If you are like most people, your desire to achieve success is matched by your desire to make some positive impact, to make a difference in a larger world. That larger world can begin with a small community of your own employees. You might be already helping them with bonuses and laptops they get to […]

Three Key Elements to a Successful Sales Strategy

Three Key Elements to a Successful Sales Strategy

A company cannot be successful with a single effort from just one person. It may have a chance to succeed if it combines the efforts from the entire team with an effective sales strategy. How do you implement an effective sales process? Read on! Create your sales playbook Your sales playbook is like a battle […]

6 Ways to Fail to Success

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I’m a fan of taking massive action. Execute fast. Make improvements. Keep going. Done is better than perfect. Aim high, and if it can’t be done, fail fast, and move on to the next strategy or the next project. When you plan, aim to multiply your expected metrics by ten times. And then execute that […]

LinkedIn and TikTok: Go where engagement is booming!

Seven Reasons You Should Use TikTok and LinkedIn to Increase Engagement

TikTok helps you build your brand TikTok is the number one app right now. Most people are using TikTok, so it’s a perfect spot for you to promote your business. Video content has been big for several years now, and TikTok cashed in on that. Building your brand means getting attention and exposure. Through video […]

Achieve Massive Business Growth by Setting Goals

Achieve Massive Business Growth by Setting Goals

Let’s talk about goal setting. I mean both setting the goals and making sure you are actually achieving them. Many articles and books are written about achieving your goals. But what was tested by actual people? What works? I recently joined the board of an entrepreneurial organization run by volunteers. The leader, an experienced business […]

[VIDEO] 6 Ways to Transform Your Underutilized Thank You Page

6 Ways to Transform Your Underutilized Thank You Page

You should not only use thank you pages to thank your customers but also to encourage the user to take an action. Using thank you pages in this strategic way can help boost your ROI.  I have 6 offers your company can use to drive sales from your thank you page. Businesses tend to underutilize their thank you pages. A well-constructed […]