[VIDEO] How Will Social Media Influence Business in the Next 5 Years

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If you’ve been around for some time as a marketer or an entrepreneur (or both), you know the importance of your audience: knowing it, finding it, talking to it, focusing on it. To expand your audience, you may be tempted to cast a wider net. In marketing, however, targeting everyone is targeting no one.  To […]

[VIDEO] Increase Your Advertising ROI with Facebook Targeting

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Your top priority when creating Facebook ads should be making them feel personalized to each of your consumers. By using Facebook Interest you can succeed in personalizing your ads to your audience. This will often result in an increase in your company’s ROI as well. Getting Started… Many companies make the mistake of trying out Facebook ads and quitting […]

Use Facebook Lookalike Audiences to Take Your Business to a New Level

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When it comes to expanding the target of your ad campaign, look-alike audiences should be your go-to solution. Look-alike audiences may be helpful when a client has an email list of consumers and would like to find more customers that are similar to their current consumer base. This tool is especially helpful when trying to reach out to more […]

[VIDEO] What is Facebook Audience Insights and Why It’s Important

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Your facebook ad campaign should focus on as specific a target market as possible. I am here to tell you how to hone in on this target market, and what tools you can use for a successful campaign. From what I’ve seen, the main problem that companies have when advertising is not doing so precisely enough. Meaning […]

[PODCAST] The Difference Between the New and Old Facebook Pixel

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In the featured podcast, I am joined by Adil Zuberi to clarify the differences between the old the new Facebook pixel programs. For those unaware, a pixel is a piece of code that is used to track Facebook ad effectiveness. The pixel allows for ROI optimization through the collection of analytics. Facebook Pixels, the Old Way […]