Get Higher Conversions on Facebook with Retargeting Campaigns

Get Higher Conversions on Facebook with Retargeting Campaigns banner

In any digital marketing campaign, you have cold audiences and warm audiences. Cold audiences have no idea who you are and what you can offer them. Warm audiences do know who you are and what you do. They might have watched your video or have already interacted with you on your Facebook page or your […]

6 Ways to Fail to Success

6 Ways to Fail to Success banner

I’m a fan of taking massive action. Execute fast. Make improvements. Keep going. Done is better than perfect. Aim high, and if it can’t be done, fail fast, and move on to the next strategy or the next project. When you plan, aim to multiply your expected metrics by ten times. And then execute that […]

How Long Should My Social Video Be?

How Long Should My Social Video Be?

“How long should my social videos be?” From all the presentations I’ve given and all the prospective and actual clients I’ve talked to, it’s the number one question I get asked. The answer is it depends. It depends on who you are, what you’re doing, the nature of your business, and, most importantly, whom you […]

[VIDEO] Increase Your Advertising ROI with Facebook Targeting

Increase Your Advertising ROI with Facebook Targeting

Your top priority when creating Facebook Ads should be making them feel personalized to each of your consumers. By using Facebook Interest you can succeed in personalizing your ads to your audience. This will often result in an increase in your company’s ROI as well. Getting Started… Many companies make the mistake of trying out Facebook Ads and quitting […]

Use Facebook Loo-Alike Audiences to Take Your Business to a New Level

Facebook Lookalike Audiences

When it comes to expanding the target of your ad campaign, look-alike audiences should be your go-to solution. Look-alike audiences may be helpful when a client has an email list of consumers and would like to find more customers that are similar to their current consumer base. This tool is especially helpful when trying to reach out to more […]

[VIDEO] How to Bring Customers Back to Your Site

How to Bring Customers Back to Your Site

Incorporating a landing page into your company website can make your online advertising more effective. A landing page is the webpage that is linked to your advertisements. It is more effective than sending users to the advertiser’s home page. Home pages are mostly just designed for informative purposes. 1. Why is it important to send […]