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Ginball Digital Marketing is now Alpenglo Digital

How Personalization is Changing Customer Trust and Engagement

How Personalization is Changing Customer Trust and Engagement - importance of personalization

Personalization has become increasingly crucial in digital marketing. But do you know why it is so critical today? It allows organizations to create tailored messages and experiences for customers. Personalization is used to create targeted and relevant content and offers for individual consumers. By tailoring messaging and offers to specific individuals based on their preferences, […]

From Inbox to Interaction: Elevate Your Email Marketing Engagement with These 5 Tactics

From Inbox to Interaction: Elevate Your Email Marketing Engagement with These 5 Tactics

Email marketing engagement plays a vital role in the success of B2B marketers. With almost 60% of marketers considering email as the most effective channel for generating revenue, and 81% relying on email as their primary form of content, it’s clear that email remains personal, scalable, and customizable. The ability to connect with specific segments […]

Maximizing ROI: How to Set Up Effective Email Marketing Campaigns

Maximizing ROI: How to Set Up Effective Email Marketing Campaigns

Recent updates in privacy laws and protection features made us wonder if it’s worth sticking to email marketing. The answer? Yes. Apple launched iOS 15 and the Mail Privacy Protection features in mid-2021. Fast forward to a year later, and those features didn’t impact email marketing as significantly as expected. Email marketing still has a […]

The Secret to a Successful Collab with Your Marketing Agency

Outsourcing to Marketing Agency

A Marketing Agency is an indispensable part of a business today. The Great Resignation during and post-pandemic diminished the role of an in-house marketer. Many marketing positions were left empty as employees sought other opportunities. To further add to the disappearance of in-house marketing, many enterprises laid off entire marketing teams because advertising and promotions […]

How to Be a Team Leader to Ensure Your and Your Company’s Success

How to Lead a Team for Success for Yourself and Your Business

People are the backbone of any company. I’ve always believed that for a business to succeed, it needs to have a good team. My digital marketing agency business has been smooth-sailing, and that is largely due to my team. What makes a brilliant team? It’s when they take initiative. They’re happy and confident. They work […]

Crisis in Ukraine – Time to Have a Company Culture of Giving Back

With-the-Crisis-in-Ukraine-–-This-is-the-Time-to-Have-a-Company-Culture-of-Giving-Back-banner

If you are like most people, your desire to achieve success is matched by your desire to make some positive impact, to make a difference in a larger world. That larger world can begin with a small community of your own employees. You might be already helping them with bonuses and laptops they get to […]

Three Key Elements to a Successful Sales Strategy

Three Key Elements to a Successful Sales Strategy

A company cannot be successful with a single effort from just one person. It may have a chance to succeed if it combines the efforts from the entire team with an effective sales strategy. How do you implement an effective sales process? Read on! Create your sales playbook Your sales playbook is like a battle […]

6 Ways to Fail to Success

6 Ways to Fail to Success banner

I’m a fan of taking massive action. Execute fast. Make improvements. Keep going. Done is better than perfect. Aim high, and if it can’t be done, fail fast, and move on to the next strategy or the next project. When you plan, aim to multiply your expected metrics by ten times. And then execute that […]

Snapchat is the next big marketing platform. Learn how to use it!

Phone with snapchat app

https://youtu.be/JMk4FUnEii0 Snapchat’s geo-tag filters are a cheap and easy way to market your business. As Snapchat grows as a platform, you’re missing out on a great opportunity by not advertising on it. Because it’s not owned by Google or Facebook the prices remain low. Many people use the app so by participating you are remaining relevant to your consumers.   […]

How to Use Your Personal Story for Brand Building

How to Use Your Personal Story for Brand Building

Stories can make your brand stand out in a saturated market. Don’t think you’re interesting enough? You are. All your trials and errors and all your experiences create a unique story you can share with your prospects. Authentic stories are relatable and gain empathy from your target audience, helping you connect with them. Here are […]