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From Inbox to Interaction: Elevate Your Email Marketing Engagement with These 5 Tactics

From Inbox to Interaction: Elevate Your Email Marketing Engagement with These 5 Tactics

Email marketing engagement plays a vital role in the success of B2B marketers. With almost 60% of marketers considering email as the most effective channel for generating revenue, and 81% relying on email as their primary form of content, it’s clear that email remains personal, scalable, and customizable. The ability to connect with specific segments […]

Maximizing ROI: How to Set Up Effective Email Marketing Campaigns

Maximizing ROI: How to Set Up Effective Email Marketing Campaigns

Recent updates in privacy laws and protection features made us wonder if it’s worth sticking to email marketing. The answer? Yes. Apple launched iOS 15 and the Mail Privacy Protection features in mid-2021. Fast forward to a year later, and those features didn’t impact email marketing as significantly as expected. Email marketing still has a […]

5 Tips on How to Define Your Ideal Target Market

Knowing your Target Market

Target Market is a crucial strategy in digital marketing and is a critical part of running your business these days. Whether you do it yourself or hire a marketing agency to do it for you, before you proceed, you must be clear about one element of it. And that is: to whom are you addressing […]

The Secret to a Successful Collab with Your Marketing Agency

Outsourcing to Marketing Agency

A Marketing Agency is an indispensable part of a business today. The Great Resignation during and post-pandemic diminished the role of an in-house marketer. Many marketing positions were left empty as employees sought other opportunities. To further add to the disappearance of in-house marketing, many enterprises laid off entire marketing teams because advertising and promotions […]

[VIDEO] The Easy Upsell Strategy for Your Business to Drive More Sales

Upsell Strategy for Increasing Sales

Upsell strategy is an underestimated and underused tool in digital marketing. Implementing it can help to increase your company’s ROI. In the featured video, Adil Zuberi and Jean Ginzburg discuss that every company that is investing in paid media should have an upsell strategy. Having an upsell strategy is essential to the sustainability and profitability of your […]