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Ginball Digital Marketing is now Alpenglo Digital

Data Privacy, AI, and More: What’s Next for Digital Marketers?

Data Privacy, AI, and More: What's Next for Digital Marketers?

The ever-evolving digital landscape brings forth exciting opportunities and challenges for marketers worldwide. In this blog post, we will explore the future of digital marketing and how it is shaped by technological advancements, changing consumer behaviors, and data privacy concerns. From the impact of AI and machine learning to the complexities of attribution and data […]

The Future of Video Creation is AI

The Future of Video Creation is AI

In the dynamic world of marketing and advertising, staying ahead of the curve is crucial. One area of marketing that has seen tremendous advancements is video content creation, powered by AI. In this blog post, we will delve into the real insights and data surrounding AI-powered video creation platforms and their impact on the marketing […]

Strategies for Driving Results Using PPC Advertising

Strategies for Driving Results Using PPC Advertising

In the ever-evolving landscape of digital marketing, Pay-Per-Click (PPC) advertising stands tall as a powerful tool that can propel businesses to new heights. With the ability to target specific audiences, measure results, and drive immediate traffic, PPC has revolutionized the way brands connect with their customers online. Partnering with a digital marketing agency can amplify […]

[VIDEO] The Easy Upsell Strategy for Your Business to Drive More Sales

Upsell Strategy for Increasing Sales

Upsell strategy is an underestimated and underused tool in digital marketing. Implementing it can help to increase your company’s ROI. In the featured video, Adil Zuberi and Jean Ginzburg discuss that every company that is investing in paid media should have an upsell strategy. Having an upsell strategy is essential to the sustainability and profitability of your […]

[VIDEO] The 5 Landing Page Questions to Ask to Increase Conversions

Landing Page's questions to Increase Conversions Incorporating a Landing Page into your company website can make your online advertising more effective. A Landing Page is the webpage that is linked to your advertisements. It is more effective than sending users to the advertiser’s home page. Home pages are mostly just designed for informative purposes. 1. Why is it important to […]