The Secret to a Successful Collab with Your Marketing Agency

A Marketing Agency is an indispensable part of a business today. The Great Resignation during and post-pandemic diminished the role of an in-house marketer. Many marketing positions were left empty as employees sought other opportunities. To further add to the disappearance of in-house marketing, many enterprises laid off entire marketing teams because advertising and promotions […]

Checking in on the efficiency and sincerity of your sales process

Communication will always be the foundation of sales. Communication is a hallmark of the digital age. Digital transformation made communication virtually instant, with direct and indirect data at our fingertips. There’s no excuse in using the previous generations’ outdated sales style of just shouting out a product or service’s features without genuinely addressing and responding […]

3 Tips to Rev Up Your LinkedIn Posting Strategy

LinkedIn was made for networking. It’s in the name itself. Linking in! Are you making connections on LinkedIn? Here is how you can reach more people and establish real connections on LinkedIn. Have you posted multiple times on LinkedIn, hoping to get some interaction from your thousands of followers, only to end up with crickets? […]

Get Higher Conversions on Facebook with Retargeting Campaigns

In any digital marketing campaign, you have cold audiences and warm audiences. Cold audiences have no idea who you are and what you can offer them. Warm audiences do know who you are and what you do. They might have watched your video or have already interacted with you on your Facebook page or your […]

6 Ways to Fail to Success

I’m a fan of taking massive action. Execute fast. Make improvements. Keep going. Done is better than perfect. Aim high, and if it can’t be done, fail fast, and move on to the next strategy or the next project. When you plan, aim to multiply your expected metrics by ten times. And then execute that […]

[VIDEO] How Will Social Media Influence Business in the Next 5 Years

If you’ve been around for some time as a marketer or an entrepreneur (or both), you know the importance of your audience: knowing it, finding it, talking to it, focusing on it. To expand your audience, you may be tempted to cast a wider net. In marketing, however, targeting everyone is targeting no one. To […]

How Long Should My Social Video Be?

“How long should my social videos be?” From all the presentations I’ve given and all the prospective and actual clients I’ve talked to, it’s the number one question I get asked. The answer is it depends. It depends on who you are, what you’re doing, the nature of your business, and, most importantly, whom you […]

How Not to Run a Paid Media Campaign

Most of the time you’ll read a blog post or article about how best to run a paid media campaign. This could be on Facebook or Instagram or LinkedIn. We might find a lot of examples of paid campaigns that are pretty good, but might need some tweaking – perhaps it could use a better […]

[VIDEO] Increase Your Advertising ROI with Facebook Targeting

Your top priority when creating Facebook Ads should be making them feel personalized to each of your consumers. By using Facebook Interest you can succeed in personalizing your ads to your audience. This will often result in an increase in your company’s ROI as well. Getting Started… Many companies make the mistake of trying out Facebook Ads and quitting […]