Ginball Digital Marketing is now Alpenglo Digital

Reshaping Marketing as Automated Advertising Meets AI

Reshaping Marketing as Automated Advertising Meets AI

In a world where digital marketing is ever changing, the quest for innovative strategies isn’t just a choice; it’s a defining factor for businesses striving to master the art of reaching their target audiences. Now, imagine a future where your advertising efforts transcend automation and are infused with the brilliance of a digital mind that […]

How AI Elevates Content Strategy in Marketing

How AI Elevates Content Strategy in Marketing

Content generation is the driving force that has redefined engagement and conversion strategies in digital marketing. The integration of Artificial Intelligence (AI) into content creation has ushered in a new era of possibilities, promising improved efficiency and engagement. However, the art of weaving AI-generated content into a comprehensive marketing strategy requires careful consideration. In our […]

Three Key Elements to a Successful Sales Strategy

Three Key Elements to a Successful Sales Strategy

A company cannot be successful with a single effort from just one person. It may have a chance to succeed if it combines the efforts from the entire team with an effective sales strategy. How do you implement an effective sales process? Read on! Create your sales playbook Your sales playbook is like a battle […]

Snapchat is the next big marketing platform. Learn how to use it!

Phone with snapchat app

Snapchat’s geo-tag filters are a cheap and easy way to market your business. As Snapchat grows as a platform, you’re missing out on a great opportunity by not advertising on it. Because it’s not owned by Google or Facebook the prices remain low. Many people use the app so by participating you are remaining relevant to your consumers. Take advantage […]

How to Use Your Personal Story for Brand Building

How to Use Your Personal Story for Brand Building

Stories can make your brand stand out in a saturated market. Don’t think you’re interesting enough? You are. All your trials and errors and all your experiences create a unique story you can share with your prospects. Authentic stories are relatable and gain empathy from your target audience, helping you connect with them. Here are […]

Achieve Massive Business Growth by Setting Goals

Achieve Massive Business Growth by Setting Goals

Let’s talk about goal setting. I mean both setting the goals and making sure you are actually achieving them. Many articles and books are written about achieving your goals. But what was tested by actual people? What works? I recently joined the board of an entrepreneurial organization run by volunteers. The leader, an experienced business […]

Are you Using A Project Management Tool in Your Business?

Are you Using A Project Management Tool in Your Business?

Are you using a project management tool in your business? If not, you should. Of all the tools, this one makes or breaks a business. It gives you the opportunity to assign projects, set deadlines, and get status updates on the progress of your project. It keeps you focused on your tasks so you can […]

How Long Should My Social Video Be?

How Long Should My Social Video Be?

“How long should my social videos be?” From all the presentations I’ve given and all the prospective and actual clients I’ve talked to, it’s the number one question I get asked. The answer is it depends. It depends on who you are, what you’re doing, the nature of your business, and, most importantly, whom you […]

Being An Entrepreneur is A Marathon, Not A Sprint

Becoming a successful entrepreneur is a marathon, not a sprint.

Becoming a successful entrepreneur is a marathon, not a sprint. It requires a lot of endurance to reach your goals. If you treat the process like a sprint or like you’re only in it for the short term, you may end up losing in the long run. Sprinting is a lot different from running a […]

[VIDEO] 6 Ways to Transform Your Underutilized Thank You Page

6 Ways to Transform Your Underutilized Thank You Page

You should not only use thank you pages to thank your customers but also to encourage the user to take an action. Using thank you pages in this strategic way can help boost your ROI.  I have 6 offers your company can use to drive sales from your thank you page. Businesses tend to underutilize their thank you pages. A well-constructed […]