YPO GAINS 60K+ WEBSITE CLICKS & 25K+ FOLLOWERS WITH MEDIA BUYING CAMPAIGN
Alpenglo Digital’s media buying campaigns helped increase YPO’s global relevance among potential female members and drive new applications in 4 different regions worldwide showcasing the diversity of YPO’s population and the benefits of membership in a business leadership community.
THE RESULTS
YPO is a US-based worldwide leadership community of chief executives with approximately 29,000 members in more than 130 countries.
THE CHALLENGE
As the global community for executives and business leaders, YPO needed to position itself as the premier community for female leaders globally. The goal of the media buying campaign was to gain more awareness of YPO, drive leads to the sales funnel and increase female membership
THE STRATEGY
Develop media buying campaigns and:
- Showcase the main benefits of joining this holistic community for leaders, increasing female applications globally.
- Deliver a strong message increasing engagement with organic and paid content.
- Test multiple audience segments, assets, and messaging to deliver the right message to the right audience.
THE APPROACH
Alpenglo Digital’s approach was to support YPO in communicating the benefits and opportunities that female executives and business leaders could gain by joining the YPO community for business leaders worldwide.
After gathering several key metrics, Alpenglo Digital set up paid social and paid search campaigns across LinkedIn, Google, Meta (Facebook and Instagram), and Twitter to test out marketing messages and how these messages resonate with the target market.
ABOUT ALPENGLO DIGITAL
We are a data-driven digital marketing agency supporting our clients and generating revenue through online presence, digital transformation, the customer journey, and omnichannel marketing. We specialize in content development, social media, paid advertising, and marketing automation channels. We work with B2B and B2C clients in technology, eCommerce, legal, and direct-to-customer brands.